Press Releases
07/11/2006
BALLY TECHNOLOGIES ANNOUNCESSYSTEMS AND BONUSING DEALS WITH GAMINGFACILITIES IN TEXAS, WASHINGTON, COLORADO
LAS VEGAS, July 11, 2006 – Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines and casino management systems for the global gaming industry, announced today it has signed three separate contracts to provide casino management, slot accounting and bonusing solutions to gaming locations in Texas, Washington and Colorado.
Kickapoo Lucky Eagle Casino, a Class II facility on the Mexico border in Eagle Pass, Texas, has already gone live with the Bally One System™ on its 1,300 electronic gaming devices and plans to implement Bally Power Bonusing™ technology as well. The Bally One System provides the functionality of a single, unified slot-reporting system connecting machines from a variety of manufacturers and is designed to increase game play, time-on device, customer satisfaction and operational efficiency. Kickapoo Lucky Eagle Casino initially plans to utilize Bally Power Rewards™ as its key bonusing tool.
“We plan on using Power Rewards for bonus point multipliers and drawings,” said Rhonda Kennedy, Director of Gaming Operations for the Native American casino. “And the Bally One System will provide slot floor integration, accounting and ticketing while complementing our players club program that is designed to improve the marketing and bonusing impact for our players.”
The Nisqually Red Wind Casino, an 85,000-square foot facility that features 675 slot machines in Olympia, Wash., also selected the Bally One System and Bally Power Bonusing technology to enhance the player experience and drive additional revenue.
“We’ve been a Bally customer for several years,” said Tony Antalan, Chief Information Officer, “and we are looking forward to the integration of the Bally One System and Power Rewards. This will allow us to utilize a single ticket across multiple manufacturers’ machines. That One System integration between Bally and other gaming manufacturers was a critical selling point for us. We look forward to a deeper evaluation of our extensive player database to provide an even greater level of bonusing and rewards to our players.” Century Casinos, Inc. also signed a systems contract with Bally for its under-construction hotel / casino in Central City, Colo. The Century casino will feature Bally’s casino management, slot accounting and bonusing technology, including Bally Power Rewards and eTICKET™.
“We selected Bally in part because of the consistency of the product and transference of knowledge from other properties,” said Dave Aker, General Manager. “We are currently running Bally technology at our Womack’s Cripple Creek property and look forward to the same level of success using these excitement-generated bonusing programs at our new Century Casino property on 650 of our machines.”
Three Bally systems contracts “These three contracts summarize one of our strengths — that no matter what kind of facility you have, whether it’s small or large, Class II or Class III, Bally has a tremendous portfolio of solutions that will enhance the player experience while helping casinos achieve their operational goals,” said Derik Mooberry, Vice President of System Sales, West Region.
Recognized as the industry systems leader with more than 345,000 machines and 625 casino, bingo, Class II, central determination and lottery locations worldwide — including more than 165 locations currently running Bally eTICKET™ on more than 178,000 slot machines — the Bally Technologies systems product line offers slot machine cash monitoring, table management, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The company also owns and operates Rainbow Casino in Vicksburg, MS. Additional information on the company can be found at www.BallyTech.com.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the company’s filings with the Securities and Exchange Commission.
— BALLY TECHNOLOGIES, INC.—
Kickapoo Lucky Eagle Casino, a Class II facility on the Mexico border in Eagle Pass, Texas, has already gone live with the Bally One System™ on its 1,300 electronic gaming devices and plans to implement Bally Power Bonusing™ technology as well. The Bally One System provides the functionality of a single, unified slot-reporting system connecting machines from a variety of manufacturers and is designed to increase game play, time-on device, customer satisfaction and operational efficiency. Kickapoo Lucky Eagle Casino initially plans to utilize Bally Power Rewards™ as its key bonusing tool.
“We plan on using Power Rewards for bonus point multipliers and drawings,” said Rhonda Kennedy, Director of Gaming Operations for the Native American casino. “And the Bally One System will provide slot floor integration, accounting and ticketing while complementing our players club program that is designed to improve the marketing and bonusing impact for our players.”
The Nisqually Red Wind Casino, an 85,000-square foot facility that features 675 slot machines in Olympia, Wash., also selected the Bally One System and Bally Power Bonusing technology to enhance the player experience and drive additional revenue.
“We’ve been a Bally customer for several years,” said Tony Antalan, Chief Information Officer, “and we are looking forward to the integration of the Bally One System and Power Rewards. This will allow us to utilize a single ticket across multiple manufacturers’ machines. That One System integration between Bally and other gaming manufacturers was a critical selling point for us. We look forward to a deeper evaluation of our extensive player database to provide an even greater level of bonusing and rewards to our players.” Century Casinos, Inc. also signed a systems contract with Bally for its under-construction hotel / casino in Central City, Colo. The Century casino will feature Bally’s casino management, slot accounting and bonusing technology, including Bally Power Rewards and eTICKET™.
“We selected Bally in part because of the consistency of the product and transference of knowledge from other properties,” said Dave Aker, General Manager. “We are currently running Bally technology at our Womack’s Cripple Creek property and look forward to the same level of success using these excitement-generated bonusing programs at our new Century Casino property on 650 of our machines.”
Three Bally systems contracts “These three contracts summarize one of our strengths — that no matter what kind of facility you have, whether it’s small or large, Class II or Class III, Bally has a tremendous portfolio of solutions that will enhance the player experience while helping casinos achieve their operational goals,” said Derik Mooberry, Vice President of System Sales, West Region.
Recognized as the industry systems leader with more than 345,000 machines and 625 casino, bingo, Class II, central determination and lottery locations worldwide — including more than 165 locations currently running Bally eTICKET™ on more than 178,000 slot machines — the Bally Technologies systems product line offers slot machine cash monitoring, table management, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The company also owns and operates Rainbow Casino in Vicksburg, MS. Additional information on the company can be found at www.BallyTech.com.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the company’s filings with the Securities and Exchange Commission.
— BALLY TECHNOLOGIES, INC.—