Press Releases

07/14/2010
NEW BALLY TV™ IN-ROOM VIDEO TECHNOLOGY DEBUTS AT THE MICCOSUKEE RESORT & GAMING IN FLORIDA

Provides a full range of high-definition, in-room programming,interactive capabilities, and customized marketing messages
 

LAS VEGAS, July 14, 2010 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, and networked and server-based systems for the global gaming industry, announced today that it has gone live with the first installation of its new Bally TV in-room television service at the Miccosukee Resort & Gaming in suburban Miami.

From the comfort of each resort guest’s hotel room via the in-room TV, Bally TV enables casinos to deliver customized marketing messages, cross-promote casino and resort amenities and events, and provide access and interface to player’s club account information and features. The innovation also enables operators to offer guests a number of customer-service options not currently available on in-room TV programming.
 
Bally TV is a collaborative innovation from Bally Technologies and InfoValue®, a company regarded as a pioneer and expert in IPTV. The two companies worked together to create a customized solution that integrates with hotel/resort systems and Bally Systems solutions, including Bally’s CoolSign® award-winning media-management technology.  CoolSign gives operators the ability to send targeted marketing messages customized with the individual guest’s name directly to the Bally TV displays via Bally TV’s IPTV Ethernet connection, giving operators another way to communicate directly to guests as part of the in-room entertainment experience.

“We are the first gaming systems technology provider to integrate with our systems solutions the most advanced in-room, Internet Protocol (IP)-based HD-television experience available today,” said Tom Reilly, Bally Technologies’ Vice President of System Sales – Eastern North America. “Bally TV significantly elevates customer service and gives casinos another way to communicate with players, cross-promote other casino and resort amenities, and provide easy access to player’s club information. This is an exciting roll-out for Bally, and we’re honored to be doing it with our good partners at Miccosukee.”

“Our new rooms are world-class and we needed a high-definition media and guest communication system to match,” said Glenn Cortes, IT Director at Miccosukee Resort and Gaming.  “Bally Technologies provided CoolSign digital signage in our public areas, and Bally TV in-room to deliver the high-definition programming and video on demand our guests expect, but more importantly, giving our marketing and operations team the ability to up-sell throughout the property, including the HD guest portal and targeted guest messaging on the in-room TVs.”

Bally TV offers personalized guest services ranging from high-quality HDTV VOD to network-based personal video recording (nPVR) and time-shifted television (TSTV).  Bally TV is uniquely positioned to enable operators to incorporate “quadruple-play” services — delivery of TV, video, voice, and data — into their own service and information portal over the converged IP network infrastructure to simultaneously increase occupancy rates and reduce operational expenses.

About the Miccosukee Resort & Gaming
Miccosukee Resort & Gaming is located in suburban Miami, approximately 15 minutes west of the Florida Turnpike, along the southeastern edge of the Florida Everglades. The resort features 302 guest rooms and suites, five restaurants, and 24-hour gaming action. The resort is owned by the Miccosukee Tribe of Indians of Florida.

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems Company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit BallyTech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES –