Casino Chooses Bally for Its Leading-Edge Customer-Driven Features

LAS VEGAS, August 25, 2009 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, today announced a new contract with Coushatta Casino Resort in Kinder, La. to provide  its ACSC™ Version 11 slot monitoring, marketing, and accounting solution.  The system is scheduled for installation before the end of this calendar year.
 
After a highly competitive evaluation process, Coushatta chose to replace another provider’s system with Bally’s new ACSC Version 11 system, which features an easy-to-use graphical user interface, state-of-the-art universal card functionality, expanded player-card levels, retail ratings, online help, and a number of other new features.
 
In addition, Bally will provide Coushatta with more than 2,800 iVIEW™ player-interface displays for its gaming machines; Bally’s eTICKET™ cashless solution; and Bally Power Bonusing™ solutions, including an array of promotional tools through the newly designed Bally Power Rewards™ and Power Winners™.
 
“The decision to switch our systems provider was a very difficult one, but it became obvious to us during our evaluation process that Bally offered the best and most well-defined product road map, the most customer-driven features, and by far the gaming industry’s strongest commitment to the systems business,” said Conrad J. Granito, Coushatta’s General Manager. “The high availability and uptime of Bally’s system, plus the customization, flexibility, configurability of the software, and Bally Systems’ history of prompt, caring, and reliable customer support and service, were all extremely important to our fast-paced casino operation.”
 
“We were also very impressed by the extensive marketing capabilities and hotel integration that are an inherent part of the ACSC system.  At Coushatta, we take pride in our commitment to providing an outstanding casino resort experience for our patrons, and our new system from Bally will enable us to take our customer service to much higher levels,” Granito added.
 
“Bally’s customer-centric approach, combined with Coushatta’s track record of success and enthusiasm for fully capitalizing on their system capabilities, is going to ensure a very successful partnership,” said Ramesh Srinivasan, Executive Vice President, Bally Systems. “We understand and appreciate that replacing systems is both a difficult decision and significant investment.  We are absolutely committed to providing Coushatta with a well-planned and seamless systems install experience and the industry’s most reliable, secure, and high-availability system solution.”
 
About Coushatta Casino Resort
Coushatta Casino Resort is located in Kinder, Louisiana on U.S. Highway 165. It features 2,850 slots and 70 table games, plus a 22-table live poker room, 500 luxurious hotel rooms, six on-site restaurants, an award-winning championship golf course, plus many amenities for guests. For more information, please visit http://www.coushattacasinoresort.com.

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. 
 
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
 
– BALLY TECHNOLOGIES, INC. –