BARONA CASINO DEVELOPS ITS NETWORKED FLOOR OF THE FUTURE WITH BALLY TECHNOLOGIES
Resort to add iVIEW™ network; full suite of bonusing, promotions, downloading and points management software
LAS VEGAS, April 30, 2008 – Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino management systems and networked solutions for the global gaming industry, completed an agreement with the Barona Valley Ranch Resort & Casino to upgrade its slot management systems with Bally’s latest Networked Floor of the Future technology featuring the iVIEW player network utilizing Ethernet technology.
As part of the agreement, Barona is upgrading its player interfaces on all 2,000 slot machines with Bally’s award-winning iVIEW interactive network, which provides casino patrons an expanded communication portal, customer service enhancements, and second-way-to-win experiences.
With Bally’s iVIEW, Barona’s gaming machines will be capable of cross-promoting everything from gaming promotions to dining outlets and entertainment venues, in addition to displaying vital player’s club account information and mystery jackpot information for the popular Barona Power Payout™ casino-wide progressives which utilize Bally’s Power Winners™ random jackpot system.
This elevated partnership furthers a growing trend among gaming operators to invest in available technology that drives a return today and provides a strong foundation for the long term. This investment will allow Barona to create unique value propositions for their players on any game, regardless of the manufacturer.
“We are honored that Barona, which has been a system innovator and leader in testing server-based solutions, has selected Bally to provide their Networked Floor of the Future,” said Richard M. Haddrill, President and Chief Executive Officer of Bally Technologies.
“The California market will continue to be competitive and Barona was looking for a foundation on which we could continue to innovate,” said Lee Skelley, Assistant General Manager of Casino Operations, Barona Valley Ranch Resort & Casino. “Barona has always had a focus on service, marketing excellence, and providing unique experiences for our players. Bally had the applications today that built on the foundation we already had. This helped us make our decision, and will allow Barona to continue to differentiate itself in the marketplace.”
The Barona casino is also adding Bally Technologies’ Power Promotions™, Power Bank™, and Download Configuration Manager. Bally Power Promotions converts player points and promotional dollars to credits directly at the machine, and allows credits to be cashable or non-cashable. Bally Power Bank lets Barona player’s club members choose whether to cash out with a ticket or simply upload their remaining balance back to their player account for use on another machine or to save the funds for their next visit.
The Bally Download Configuration Manager allows the casino to download marketing messages directly to the iVIEW displays and can control slot-machine configurations like denomination and content changes, utilizing the latest G2S and S2S protocols as published by the Gaming Standards Association.
In addition, Barona will test the newly released Bally Live Rewards™ bonusing system, which can customize each player’s bonus-rewards experience based on level of play.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.
About Barona Valley Ranch Resort & Casino
Blending the best of San Diego’s most elegant resorts with the gaming excitement of Las Vegas, the Barona Valley Ranch Resort & Casino is one of San Diego’s leading destination resorts featuring 400 luxury guest rooms and suites, an award-winning casino, the AmBience Day Spa, a full-service events center, and the 18-hole championship Barona Creek Golf Club, rated the 3rd best resort course in California by Golfweek Magazine and 4th best casino course by Golf Digest. For Barona Valley Ranch Resort & Casino reservations and information, visit www.barona.com or call toll free 888-7-BARONA (722-7662).
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
BALLY TECHNOLOGIES' CINEREELS AND IVIEW DISPLAY MANAGER WIN SLOT FLOOR TECHNOLOGY AWARDS
LAS VEGAS, April 24, 2008 – Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino management systems and networked solutions for the global gaming industry, announced today that its CineReels seven-reel widescreen stepper slot and iVIEW Display Manager (iVIEW DM) systems technology received top honors in Casino Enterprise Management magazine’s (CEM) Slot Floor Technology Awards 2008 competition.
CEM’s prestigious panel of gaming-industry judges included Buddy Frank, Vice President of Slot Operations at Pechanga Casino Resort; Ralph Margolis, Director of Slot Operations at Mystic Lake Casino and Resort; Chuck Hickey, Director of Slot Operations at Barona Valley Ranch Casino and Resort; and Phillip Trofibio, Vice President of Slot Operations at Motor City Casino.
Of Bally’s iVIEW DM, judge Ralph Margolis of Mystic Lake Casino and Resort called it “a very, very cool and elegant approach,” while judge Buddy Frank of Pechanga Casino Resort noted, “This is revolutionary and allows any game to utilize the main game screen for marketing enhancements.”
“Some of the most respected names in the gaming industry have once again independently validated the superiority of our gaming products and systems technology by bestowing these prestigious awards,” said Richard M. Haddrill, President and Chief Executive Officer of Bally Technologies. “These awards further demonstrate that our advanced games and systems solutions are some of the industry’s most innovative.”
Based on the award-winning CineVision™ widescreen gaming platform, Bally’s new CineReels stepper product introduces the world’s first seven-reel game configuration to the gaming industry. The platform’s unique “micro-stepping” technology provides a new level of rhythmic game play, including another industry first: True “Reel-Stop™” functionality for unsurpassed player control. After initiating a spin, a player can then tap the “Spin” button to instantly stop all the reels, thus permitting them to establish their own personal rhythm of game play.
Bally’s new iVIEW DM technology allows gaming operators to present systems content on the displays of all manufacturers’ gaming machines through the iVIEW processor rather than the game processor, which would require separate regulatory approvals and complex development and integration efforts.
Up to now, system-based content has been confined to either a two-line display or the 6-inch x 2-inch player display. In conjunction with technologies enabled through iVIEW Content Manager (CM)™ and Bally Power Bonusing™ products displayed through iVIEW DM, gaming operators can choose where on the game they want to display things like player name, session points, jackpots, promotional credits, casino and hotel specials and promotions, and any other systems content. The new system content display options can include the traditional iVIEW display, the main game display, the second game display, or any game display associated with the device.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
BALLY TECHNOLOGIES TO REPORT THIRD QUARTER FISCAL 2008 RESULTS MONDAY, MAY 12 AND HOST CONFERENCE CALL AND WEBCAST
LAS VEGAS, April 17, 2008 – Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino management systems and networked solutions for the global gaming industry, will release its third-quarter fiscal 2008 results after the market closes on Monday, May 12 and will also host a conference call and webcast beginning at 4:30 p.m. EDT (1:30 p.m. PDT). The public is invited to both the call and webcast.
The conference-call dial-in numbers are 1-866-383-7998 or 617-597-5329 (passcode: Bally) and the webcast can be accessed by visiting www.ballytech.com and selecting “Investor Relations.” Interested parties should initiate the call and webcast process at least five minutes prior to the beginning of the presentation. For those who miss this event, an archived version will be available at www.ballytech.com until June 11, 2008.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. Additional Company information, including the Company’s investor presentations, can be found at www.ballytech.com.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
